The Mobile Commerce Prospects | Buchdaten, Inhalt und Autor

The Mobile Commerce Prospects - Details zu Inhalt, Autor und Veröffentlichung

Mit The Mobile Commerce Prospects liegt ein Buch von Rajnish Tiwari vor, das der Kategorie Sachbuch zugeordnet wird und sich für alle eignet, die gezielt nach Literatur mit diesem Schwerpunkt suchen. Der Zusatz A Strategic Analysis of Opportunities in the Banking Sector schärft das Profil von The Mobile Commerce Prospects und unterstützt die thematische Einordnung bereits auf den ersten Blick. Aus der Buchbeschreibung zu The Mobile Commerce Prospects ergibt sich ein klares Bild der thematischen Schwerpunkte: Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank

Warum The Mobile Commerce Prospects relevant sein kann

Im Kontext des Gesamtwerks von Rajnish Tiwari lässt sich The Mobile Commerce Prospects gezielt bibliografisch und thematisch einordnen. Mit Hamburg University Press in Hamburg ist die verlegerische Zuordnung der Ausgabe klar nachvollziehbar. The Mobile Commerce Prospects spricht besonders Nutzer an, die sich für Bücher rund um Sachbuch interessieren. Mit der Sprache Deutsch lässt sich The Mobile Commerce Prospects auch im internationalen oder mehrsprachigen Kontext präzise filtern.

Thematische Einordnung von The Mobile Commerce Prospects

Wer wissen möchte, worauf The Mobile Commerce Prospects inhaltlich abzielt, findet in dieser Zusammenfassung einen ersten Ansatzpunkt: Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank Für die thematische Suche und semantische Zuordnung sind insbesondere diese Tags relevant: Computer programming / software development

Ausgabe, Identifikatoren und Referenzen

Die Open-Library-Zuordnung über OL20929731W und OL28356490M verbessert die externe Nachvollziehbarkeit des Werkes.

Wichtige Buchdaten im Überblick

1. Verlag: Hamburg University Press
2. Buchtitel: The Mobile Commerce Prospects
3. Ort der Veröffentlichung: Hamburg
4. Externe Work-Referenz: OL20929731W
5. Sprache: Deutsch
6. Internationale Standardbuchnummer (ISBN-13): 9783937816319
7. Autor beziehungsweise Autoren: Rajnish Tiwari
8. Inhaltliche Kurzcharakteristik: Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank
9. Primäre Kategorie: Sachbuch
10. Open-Library-Editions-IDs: OL28356490M
11. Ergänzender Titelzusatz: A Strategic Analysis of Opportunities in the Banking Sector
12. Thematische Tags: Computer programming / software development
13. Seitenzahl: 233

Auffindbarkeit und bibliografische Präzision

Die Verbindung aus The Mobile Commerce Prospects, Rajnish Tiwari, Sachbuch und Computer programming / software development schafft eine solide Grundlage für eine präzise thematische Suche.

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