Advances in Advertising Research | Informationen zu Inhalt und Ausgabe

Advances in Advertising Research - Details zu Inhalt, Autor und Veröffentlichung

Advances in Advertising Research ist ein Werk von Sandra Diehl, Ralf Terlutter, Sara Rosengren, Micael Dahlén, Shintaro Okazaki, das innerhalb der Kategorie Sachbuch eingeordnet wird und bereits durch seine klare thematische Ausrichtung überzeugt. Mit dem Untertitel Cutting Edge International Research wird bei Advances in Advertising Research noch deutlicher, in welche Richtung das Werk inhaltlich argumentiert und welche Schwerpunkte gesetzt werden. Inhaltlich lässt sich Advances in Advertising Research folgendermaßen zusammenfassen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain

Was diese Ausgabe besonders interessant macht

Gerade wer nach Werken von Sandra Diehl, Ralf Terlutter, Sara Rosengren, Micael Dahlén, Shintaro Okazaki sucht, sollte Advances in Advertising Research näher betrachten. Innerhalb von Sachbuch bietet Advances in Advertising Research eine klar erkennbare thematische Zuordnung. Dass Advances in Advertising Research in Deutsch erschienen ist, erleichtert die gezielte Auswahl für sprachspezifische Recherchen. Das hinterlegte Publikationsdatum 2010 unterstützt dabei, Advances in Advertising Research zeitlich korrekt zu klassifizieren.

Inhalt und thematische Schwerpunkte

Advances in Advertising Research lässt sich inhaltlich innerhalb von Sachbuch verorten und wird in der Beschreibung wie folgt umrissen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Die vorhandenen Tags verdichten die inhaltliche Einordnung des Buches zusätzlich: Economics, Marketing, Economics/Management Science, Advertising, research, Advertising agencies, europe

Edition und bibliografische Einordnung

Die Open-Library-Zuordnung über OL20788181W und OL37143205M verbessert die externe Nachvollziehbarkeit des Werkes.

Bibliografische Eckdaten dieser Ausgabe

1. Erscheinungsdatum: 2010
2. Externe Editionsreferenzen: OL37143205M
3. Kurzbeschreibung: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain
4. Thematische Hauptkategorie: Sachbuch
5. Seitenzahl: 412
6. ISBN-13: 9783834960061
7. Schlagwörter: Economics, Marketing, Economics/Management Science, Advertising, research, Advertising agencies, europe
8. Untertitel: Cutting Edge International Research
9. Open-Library-Work-ID: OL20788181W
10. Buchtitel: Advances in Advertising Research
11. Verfasst von: Sandra Diehl, Ralf Terlutter, Sara Rosengren, Micael Dahlén, Shintaro Okazaki
12. Publiziert bei: Westdeutscher Verlag GmbH
13. Sprache: Deutsch

Suchrelevante Merkmale dieser Ausgabe

Advances in Advertising Research profitiert für die Auffindbarkeit besonders von der Verbindung zwischen Sandra Diehl, Ralf Terlutter, Sara Rosengren, Micael Dahlén, Shintaro Okazaki, Sachbuch und den Tags Economics, Marketing, Economics/Management Science, Advertising, research, Advertising agencies, europe, weil dadurch eine starke semantische Einordnung entsteht.

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